Welcome to my latest blog about LinkedIn, the professional network connecting businesses around the globe. Lets start with some stats according to press. LinkedIn:
LinkedIn operates the world’s largest professional network on the Internet with more than 332 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- In Q3 2014, 75% of new members came to LinkedIn from outside the United States.
- There are over 39 million students and recent college graduates on LinkedIn. These future up and comers to the world of business and enterprise are in fact LinkedIn’s fastest-growing demographic.
So we have gathered that LinkedIn is an important platform for business people, but they also employ it to acquire much more than just a job, such as: 1.Groups:
According to Mavsocial, If you are planning to make the most of LinkedIn for generating leads, joining groups is a must for you. It is perhaps the most important and effective way of promoting your brand and obtaining leads for your business. The attraction behind joining groups is that it allows you to interact with people who may not even be part of your LinkedIn network. You can communicate with all those who are members in your group, regardless of whether or not you are directly connected to them on LinkedIn. Listen up – this is where the tricky part comes in! Since you are allowed to join a limited number of groups (about fifty), make sure you join the ones that you think will provide maximum benefit to your business. 2.Boost sales :
According to The Hub Comms, 50% of LinkedIn users report they are much likely to buy from a company they’ve engaged with on LinkedIn, with 80% reporting they were open to connecting with companies on the platform, unlike Facebook and Twitter. 3.Utilise your company page Recently, LinkedIn introduced company pages — an easy way to provide additional details about your business. As you update your Products & Services page, consider including special offers for those loyal people who visit and recommend your LinkedIn company page to others. 4.LinkedIn Analytics:
Company Page admins have access to LinkedIn Analytics, which provides insights into the most engaging posts, the demographics of followers, and also performance of competitor brands’ pages. This allows companies to best manage their page and know what kind of posts attract more attention to them, and help them target their audience in a more efficient and effective manner.
As always people , I end on a video people.
Over and out,